Creating Your Path

Description

Most therapists were never taught how to market themselves. Not because they’re bad at it. Because nobody taught them.

You went to school to learn how to help people. Not how Google sees your website. Not how to take the thing you say in session that makes a client’s shoulders drop and turn it into the first line of your about page.

Creating Your Path is the clarity map that comes first.

Before you touch your website, your Psychology Today profile, or your Instagram, this workbook helps you figure out what you actually want to say and who you actually want to say it to.

Inside you’ll:

• Take an honest look at your current caseload and name what’s working and what isn’t
• Sort your client types into what energizes you versus what quietly drains you (we call this the Doug exercise)
• Pull real language from your clients’ own words to use as your marketing copy and your SEO foundation
• Figure out whether local or virtual findability matters more for the way you actually practice
• Build a referral map for the work you want to stop centering so you can redirect it gracefully

This is not a branding bootcamp. It’s not a “fill your caseload in 30 days” promise. It’s an honest, low-pressure clarity exercise you can do in an afternoon with coffee.

You’re not late. You’re in process.

$59 | Instant digital download | 18 pages | PDF